The order for the company logo t-shirt printing in Raleigh has been delivered. The shirts are very good-looking in the box. Employees put them on one time, and then they go to the closet. Where did it all go wrong?
The Fabric Nobody Considers
The majority of the companies buy shirts not for comfort but for price. The cheap polyester blends may look good at first, but eventually, nobody wants to wear them after one wash. Employees are not going to wear shirts that are not soft on their skin or let air through.
Quality is the king, and quantity is the queen. The 50 shirts that are worn every week are more valuable than the 200 shirts that are never worn.
Logo Placement Mistakes
Logos in the center of the chest are suitable for retail uniforms. For casual brand apparel, they say "free promotional shirt" quite loudly. Left chest placement or discreet sleeve prints are more likely to be worn in non-work events.
Family reunion t-shirt printing services know this—people really want to wear those shirts because they feel like personal, not corporate, items.
The Color Trap
Your brand colors might look awful on fabric. That bright yellow logo? Almost invisible on white shirts. Dark logos on dark shirts? Same problem. Color combinations should be tested before 500 units are ordered.
Size Range Reality
By ordering only S-XL, you are excluding some members of the team. Offering a wide range of sizes (XS-3XL at least) means that every person can get apparel that fits nicely and comfortably.
Conclusion
The businesses whose branded apparel produces ROI are those that concentrate on making clothes that employees really want to wear. This means comfortable fabrics,
The businesses whose branded apparel produces ROI are those that concentrate on making clothes that employees really want to wear. This means comfortable fabrics, creative designs, and sizes that accommodate real body types—not just ticking off "marketing materials" on a list.
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